Two examples of  a major company using the power of happiness for marketing purposes – potent and seductive, but posted on the same morning that a UK doctors’ association is deploring the acceptance of this company’s sponsorhip of the 2012 Olympics. They believe that allowing this is not compatible with the nation’s health services’ position on the public health risks of obesity http://www.bbc.co.uk/news/health-17705228 .

What do you think?

Million $ hugs – would you believe it?

http://www.brandchannel.com/home/post/2012/04/13/Coca-Colas-Million-Dollar-Hug.aspx

Very creative, but a responsible use of happiness?

What about creating happiness by making other people happy?

http://www.youtube.com/watch?v=lqT_dPApj9U

Again, brilliant marketing, built on an important truth – we can create happier lives by making other people happier and that is a win-win experience – all parties benefit when we create happiness for each other!

But how do you feel about the use of happiness for commercial purposes? Should they suggest happiness is achievable from fizzy drinks?

What’s your verdict?